Background

The Bay Area Rapid Transit System (BART) is a public transit system that serves an average of over 400,000 passengers per day in the San Francisco Bay Area.

Working together with Senior Marketing Representative Rebecca Gholdston Wright at BART, I designed the logo for a separate brand called BARTable that promotes events and activities near BART stations.

Constraints

The logo needed to be used with existing BART materials, including the BART logo and color palette, but also work well on its own.

I designed the logo to be easy to read, using block lettering (Frutiger) and kept BART's black and blue colors. The arrow element indicates that you can go places, and is a nod to an old BART ticket design from pre-Clipper days.

Here's the logo as it looked on a TV advertisement, as well as on various printed materials below.