Trucy Phan

Hi! I'm a self-taught product designer with Mechanical and Civil engineering roots. I worked for startups like Drop and Plate IQ in their seed stage, helping build the foundation of their products to get them to series A.

As a freelancer, I'm proud of short-term but high-impact projects at Ample and Brideside. I ramped up quickly to understand their users and industries, identified improvements, and designed better user experiences that improved conversion.

I have helped create design systems for teams at companies like Yello and ConsenSys, but am more excited about 0-1 product design.

I'm currently at Backpack as one of two designers working on a multichain crypto wallet extension and mobile app.

ConsenSys

Senior Product Designer (Aug 2019 - Nov 2020)

Working with a PM, developers and a user researcher, I designed and user-tested a platform for investing digital currency. Features included legally-compliant onboarding, connecting a web3 wallet, bidding in an auction, monitoring investments, and administrative features to manage different user types and states.

I also created a design system from scratch and worked with a design systems team to build it. It was used by several other designers on different teams and for different use cases, speaking to its flexibility and modularity.

I also set up and led the interview process for product design hiring across multiple teams, and from a funnel of over 300 applicants over a few months, interviewed and hired two product designers.

Colors

Modals

Dashboard Widgets

Design system documentation

Onboarding

Purchasing tokens

Dashboard

Brideside

Freelance (Summer 2019)

I conducted internal discovery interviews with stylists, customer support, marketing, and other stakeholders, and used end user NPS, screen recordings of users, and search data that I analyzed to inform my redesigns of the navigation, user registration flow, physical shop pages, and product pages.

Scroll me!

Case Studies

Yello (2018 - 2019)

At Yello, I onboarded a 40+ person product team to Figma, worked on a design system, and designed and user-tested campus recruiting and event management tools for a talent acquisition software company.

7 min read

Ample (2017)

At Ample, I designed and developed a Shopify theme and launched a subscription feature. Informed by quant and qual data, my optimizations increased revenue and led to a focus on customer education.

5 min read

Plate IQ (2015-2016)

As Plate IQ's first and only product designer, I worked with the CTO, customer support, our early users, and engineers to design, build, and launch B2B software for managing restaurants.

10 min read

Figma Chicago

Co-organizer (Spring 2019 - Fall 2022)

In less than a year, I helped the group grow from 100 to 600 members. Afterwards, I helped present at, coordinate and plan virtual and in-person events and onboarded 2 other co-organizers. Design files from previous events are on Figma Community

If I owned a dog, how I imagine our relationship would look like

About Me

I was born and raised in Iowa, lived 10 years in the Bay Area, California and currently am in Chicago, IL. Some of my favorite things include: thrifting, riding transit and grocery shopping when traveling in other countries, learning how to grow new plants, and baking.

Interviews: Role Models in Tech (2018), Techies Project (2016)

Articles: Optimizing for Collaboration in Figma (2019)